Have you ever wondered what on Earth your real estate agent is doing behind your back?
In the sometimes confusing, occasionally hectic, and always stressful world of buying and selling, what are your agents really doing behind the scenes?
For every hour a knowledgeable and experienced REALTOR® spends in your presence, she will spend an average of nine hours behind the scenes working on your behalf. If you’ve wondered what that 6% commission is actually going toward, here is a list of things the Brandee Kelley Group team members do that is relatively hidden from client’s eyes.
YOUR AGENT SHOPS PROPERTIES ONLINE
REALTORS® market research goes beyond oohing and ahhing over online listings in their free time. A diligent agent typically spends about two hours each day researching potential properties.
Listings come and go fast in the real estate world, so agents need to check their multiple listing service database constantly, or else they’ll miss out. The process of matching up properties with specific client needs can take a long time. They are also looking up zoning codes, proposed new development in neighborhoods, schools changes or previewing homes for out-of-state clients.
An established REALTOR® has a vast contact list of insiders in the industry and they network with each other about new listings. They’re ears are always open to new opportunities coming into the market, which gives their clients a huge, inside advantage of properties before they hit the market.
The Keller Williams Arlington office is comprised of many active agents and they exchange listing information for their own upcoming listings, and other listings that match their client’s needs. These pro-active agents truly are a step ahead of the market—yet another strong reason to partner with an experienced agent with a get-it-done attitude!
THEY SPEND THEIR OWN MONEY ON MARKETING
In addition to not getting paid until a deal is done, selling agents also spend their own money on marketing: ads, fliers, hiring a photographer, glossy prints, premium placements on listing sites, direct mailing materials and promotional email campaigns to their extensive database of qualified buyers.
The Brandee Kelley Group employs a professional Internet Marketing Specialist, who is tasked with promoting the Group’s listings in social media and online marketing venues, as well as generating educational information about all matters real estate. In the rapidly-expanding realm of real estate internet marketing, a responsible agent must constantly be open to new online endeavors in order to enhance her services and skills for her clients.
REALTORS® WRITE OFFERS AND COUNTEROFFERS
Woman at office desk signing a contract
Offers and counteroffers are an extremely important part of the transaction, as they can save or net you thousands of dollars on a sale. Yet getting to the right price requires written offers and counteroffers and skillful negotiation every step of the way.
It’s a time-consuming endeavor to write a carefully crafted offer, and then presenting it to the client and offer suggestions on how to counteroffer, with all the potential ramifications if accepted. It’s a delicate balancing act just to keep track of it all.
REALTORS® AND THEIR STAFF TRACK AND MANAGE INSPECTIONS
The benefits of working with a highly-trained real estate group, with experienced administrative staff, is almost a necessity in an industry loaded with forms, deadlines, and rules and regulations. In today’s world, to bring a transaction to a successful closing, every “I” must be dotted, and every “T” crossed! The Brandee Kelley Groups experienced administrative staff is on top of every detail—from a variety of required inspections, to the closing countdown. Our staff interacts with title companies, lenders, attorneys, inspectors, subcontractors, other agents, etc. to make certain our closings are as stress-free as possible and on time.
REALTORS® SMOOTH BUMPS IN THE ROAD
Not every sale goes smoothly but effective agents try to shield their clients from the high drama unless there’s a reason to fill them in. Little snags create the need for agents to put out fires—fixing issues that many times buyers and sellers need never be aware of.
Buying and selling real estate is usually an emotional situation for clients, and when an issue arises that requires an agent/client solution, a seasoned and skillful agent is a problem-solver. She will keep a positive approach and come up with a positive solution. It doesn’t always take a lot of time to fix problems, but it does take emotional energy.
For expert representation by a real estate team backed with years of experience, you can trust the team members of the Brandee Kelley Group to go to work for you! Read a few of our testimonials here: Recommendations. Our clients say it best! Call us today about your real estate needs at 817-635-1141.